ELBK Design
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CHEW NATURE | corporate design

Chew Nature is a new gum on the market. It's a natural and vegan gum without any plastic, sugar, aspartame and artificial flavours. This was a school project made in cooperation with Jakob Ostenfeldt, Rasmus Andersen, Anki Hansen & Daniel Hansen

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This video shows how the gumbase for the Chew Nature gum is prepared. The Mayans were some of the first civilizations to figure out that by slicing the bark strategically, they could collect this resin. By cooking and drying the resin the Mayans were able to create a chewable substance called chicle. We think they were onto something right, so we made Chew with the same chicle as they did. All natural. 

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